My post at BuzzFeed.
There is a struggle being waged for mobile video. Facebook has Instagram and Twitter has Vine. Even though Instagram’s video has a suite of features that make it a more powerful tool, Vine’s popularity persists. Mat Honan of WIRED thinks this has to do with Vine’s off-the-cuff youth culture, it’s dedicated community of minorities, it’s unique cultural force.
Facebook and Twitter are slugging it out to be your go-to social updating service. After the former snagged Instagram, the latter launched its own picture-sharing service. That’s spilled over into video, where there’s a proxy war going on between Facebook’s Instagram and Twitter’s Vine. Instagram appeared to be winning this–handily–based just on sharing. But Vine has proved surprisingly resilient, and as it turns out, it looks like it has a hidden killer feature: a distinct culture.
In my essay for Cyborgology, I explore the use of social media to express sympathy. I critique the media phenomenon known as disaster porn and apply it to the the logic of social sharing on Facebook and Twitter.
…documented sharing incentivizes Facebook and Twitter users to traffic in disaster porn. This is the depiction of destruction or tragedy in ways that do not enlighten, but merely sensationalize, pervert, exploit. The ego-stroking affirmations of social networks—the likes and RTs—the ones that push us to share new music and comment on engagement photos, seem perverse when dealing with gory misfortune. From this unsavory perspective, many of the declarations whizzing around Boston look like sympathy but smell like attention-seeking.
…As with older forms of news media, this risks entering into a perverse agenda-setting of the moral. To accept an attention-grabbing rubric to determine cultural significance is to bolster the same kind of news norms that we recognize to be malevolent. These include a preoccupation with the global north, xenophobic privileging of moneyed American interests, highlighting pornographic disaster over chronic, pervasive crime, a disregard for victims who are not white, downplaying environmental degradation with no immediate, visible harm.