Tag Archives: Native Advertising

What Has Become of Business Journalism?

The New Yorker published my essay about the financial crisis and business journalism; I review a new book that talks about these issues.

“The Watchdog That Didn’t Bark” doesn’t attempt to enshrine old-media institutions. Instead, it defines accountability reporting and what’s needed to foster it, no matter the medium: resources, to fund extensive research; expert knowledge, to decipher sub-cultures; and resilient editors willing to withstand intimidation from the government and from powerful companies. Starkman’s strength is his insistence that we judge journalism from within its own tradition rather than jamming it through the logic of market efficiency or “disruptive” information technology and accepting what comes out.

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Native ads and content marketing are here to stay

At PandoDaily Shane Snow discusses the rise of native advertisement and the explosion in content marketing.

Over the past two years, we’ve seen a similar trend happening in a well-known and well-tested marketing channel, now dressed up in new clothes and offering new opportunities. Folks call it native advertising or content marketing. The advertising trade press can’t get enough of it. All the old-school SEO companies are desperately trying to cash in on the wave, and virtually every media company with a digital presence is exploring (or actively running) sponsored content programs. Shoot, Marissa Mayer just paid a billion dollars for a company in which native ads are the main revenue opportunity.

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Tumblr’s Failed Journalism Experiment

Hamish McKenzie of PandoDaily explain’s why Tumblr’s in-house journalism project, “Storyboard” was nixed.

Even though it had success with its partnerships program at placing stories into other forums, Storyboard’s stories always had the whiff of marketing, or what is these days being described as “native advertising.”

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