Tag Archives: Gmail

Retailers Fight Exile From Gmail In-Boxes

Reporting for the New York Times Claire Miller and Stephanie Clifford address Gmail’s new inbox interface and its effect on retailers.

For Google, it’s another moneymaking avenue (note the ads that look like e-mails that now appear at the top of the promotions folder). Also, the company says it wants to fix e-mail overload.

Yet any tiny change that the Internet giant makes has cascading effects for businesses across the Web.

“I don’t like it,” said Ada Polla, chief executive of Alchimie Forever, a skin care brand. “My guess would be that you might log on to your Gmail 20 times a day, and look at promotions once a week.”

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An Email to Check Your Facebook: Notification Insanity

John Herrman of BuzzFeed breaks down the notification nightmare that clogs our inboxes and reveals the desperate attention seeking by social media companies.

We Are Approaching Peak Notification:

But nagging users to come back to your site is a treatment, not a cure, and eventually it will stop working. This trend ends in two ways: Either every update on your service is sent to your users’ inboxes, at which point it’s hardly a service at all; or the sum of these notifications overwhelms your users’ inboxes, rendering them useless or leaving your messages unread.

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The Password As Paradox

After his entire digital life was hacked, writer Mat Honan pokes holes in the idea of the password. Logging in is supposed to be both easy and seamless for the user, but also private and hard to breach. But these two features are at cross purposes. Honan explores the paradox of the password.

Let’s say you’re on AOL. All I need to do is go to the website and supply your name plus maybe the city you were born in, info that’s easy to find in the age of Google. With that, AOL gives me a password reset, and I can log in as you.

First thing I do? Search for the word “bank” to figure out where you do your online banking. I go there and click on the Forgot Password? link. I get the password reset and log in to your account, which I control. Now I own your checking account as well as your email.

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