From Tweet to Ad to Mini Modern Scandal

AO Scott, movie critic of the New York Times, writes a personal essay on movie marketing and Twitter. After one of his tweets is altered and turned into a print movie ad, a strange conversation sparks.

Here we begin a rapid descent into a wormhole created by the collision of movie-awards campaigning and paracritical chirping. The world may be divided between those who think Twitter defines the boundaries of the universe and those who don’t know what it is. It may also be divided between those who follow every surge and stumble of the “race” to the Oscars and those who might or might not remember to tune into ABC on March 2. Somehow, I have found myself in the Venn diagram circle of hell where two pointless obsessions — with words and statues that, by any reasonable measure of significance, mean nothing — converge, and if you are still reading, I have dragged you along. As they say on Twitter: #sorrynotsorry.

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