An Email to Check Your Facebook: Notification Insanity

John Herrman of BuzzFeed breaks down the notification nightmare that clogs our inboxes and reveals the desperate attention seeking by social media companies.

We Are Approaching Peak Notification:

But nagging users to come back to your site is a treatment, not a cure, and eventually it will stop working. This trend ends in two ways: Either every update on your service is sent to your users’ inboxes, at which point it’s hardly a service at all; or the sum of these notifications overwhelms your users’ inboxes, rendering them useless or leaving your messages unread.

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