LinkedIn Continues To Evolve

Mathew Ingram writes at paidContent

The site now offers “channels” or categories of news, much like a magazine would, and users can follow or subscribe to those channels, as well as to individual authors who are part of LinkedIn’s Influencer program, another relatively new addition.

When a user clicks on the News heading in their LinkedIn toolbar, they now get a splash screen that outlines the different categories or channels of news they can subscribe to. There are some fairly obvious examples such as Economy, Entrepreneurship and Leadership, as well as broader categories such as Healthcare, Technology and Social Media — and a few somewhat more unusual channels too, like “Things I Carry” and “My Best Career Mistake.”

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