With Fake Viral Videos, Tradional Media Are Duped

First there was the bird of prey nearly snatching up a baby in his talons.

Now an adorable, heroic pig saves a drowning baby goat.

As it turns out, both of these videos were manufactured stunts. Writing at paidContent,the media observer Mathew Ingram praises these vids for their entertainment value, but criticizes the journalistic outlets who broadcast them without verifying if they are, in fact, authentic.

Where BuzzFeed and Reddit specialize in this kind of sharable, internet gold, traditional media merely amplify the marketing efforts of these viral campaigns, Ingram argues. He also notes that this both erodes the trust we have with journalists, and by imitating linky internet sites, renders their journalism more irrelevant.

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