Internet forums and comment sections are the netherworld of the Web. Thankfully, many media companies are revamping the way they do comments. Writing at PandoDaily, Hamish McKenzie outlines the shortcomings of online discussion and presents the commenting innovations of The Verge, The Huffington Post and others.
Two advancements that McKenzie explains are notable.
1) Curated forums that serve as miniature communities for readers and the author. This is currently being implemented at all of Gawker’s sites (Gawker, Jezebel, Gizmodo) as well as ReadWrite and The Verge.
2) Up-voting and internal organization of comments. Similar to Reddit and Quora, The Huffington Post is deploying a platform enabling favorable comments to rise to the top, achieving prominence. This helps readers sort through the hundreds of crap comments and draws their attention to what the crowd or the gods have deemed important.