On your foursquare social map your preferences are the topography, your friends’ tastes, the contours.
Partnering with the reservation service, OpenTable, foursquare’s “explore” feature allows users to quickly find a restaurant nearby, check what their friends have said about it, and then snag a reservation without leaving the app.
As I’ve said before, I’m using foursquare way more than I use a service like Yelp to find new places as I explore new cities. Explore is even handy in San Francisco, where there are hundreds of restaurants that I haven’t even discovered yet. Bringing all of this functionality into one place is a brilliant move by foursquare, and makes other services obsolete. Throw in tips, photos and past check-in information from your friends and this whole thing is really shaping up to be huge.
As I’ve written, these new features represent a trend away from the Facebooky check-in, and towards something like a personalized search engine. Foursquare wants to be the interactive guide to your your social scene.