Beyond The Check In: Foursquare And Social Cartography

On your foursquare social map your preferences are the topography, your friends’ tastes, the contours.

Drew Olanoff writes on TechCrunch

Partnering with the reservation service, OpenTable, foursquare’s “explore” feature allows users to quickly find a restaurant nearby, check what their friends have said about it, and then snag a reservation without leaving the app.

As I’ve said before, I’m using foursquare way more than I use a service like Yelp to find new places as I explore new cities. Explore is even handy in San Francisco, where there are hundreds of restaurants that I haven’t even discovered yet. Bringing all of this functionality into one place is a brilliant move by foursquare, and makes other services obsolete. Throw in tips, photos and past check-in information from your friends and this whole thing is really shaping up to be huge.

As I’ve written, these new features represent a trend away from the Facebooky check-in, and towards something like a personalized search engine.  Foursquare wants to be the interactive guide to your your social scene.

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