Splintering TV Audience = Lucrative Ad Market

Alienating some, while attracting others. The NYTimes looks to FX and their lineup of male-centric, innovative shows. Rather than cater to the masses with inoffensive, laugh track-worthy garbage, FX is trying to be bold.

We tried to build a business that is based on risk-taking and to have a culture that embraces artists who want to try audacious things.

With “It’s Always Sunny in Philadelphia,” “Sons of Anarchy,” and “Louie” its paying off.

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